Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web



Download eBook




Content Strategy for the Web Kristina Halvorson ebook
ISBN: 0321620062, 9780321620064
Format: pdf
Page: 135
Publisher: New Riders Press


All of the invaluable information that she shared in the first edition is included with numerous new examples. Finding yourself wishing you'd read a book a few years earlier often indicates how useful it could be to your work, your life, your knowledge. Content Strategy for the Web download pdf. Content Strategy for the Web Kristina Halvorson ebook. Online, you build it and it's entirely possible that no-one will ever know, let. Content Strategy for the Web by Kristina Halvorson. This second edition retains all that was wonderful in the first book,. According to Wikipedia, content strategy refers to the planning, development, and management of informational content—written or in other media. You're a web professional: a designer, developer, information architect, or strategist. Ditch the print newsletter – or repurpose print articles for the web. Let's redraw the quad and give the strategic core the place it deserves. Important voices in content strategy. This ain't no Field of Dreams,” one of our clients recently observed. For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. The term is particularly common in web development since the late 1990s. You've ignored the core of your web content strategy for too long. Adding voices that matter beyond mine:. This article is the second in a series of thoughts on content strategy for the small business. Kh-bookcover Kristina Halvorson, founder and president of Brain Traffic, has done more to raise awareness of Content Strategy than any person in the world of web design. She is the author of the seminal Content Strategy for the Web (2nd edition. If Steve Jobs was the unofficial face of technology, then Kristina Halvorson is the undisputed leader of content strategy. How can you realize the value of content while planning for its long-term success?